I want to help you get your personal strategic communications plan in place for 2025 so you can begin—or continue—the work of expressing your authentic voice and being a respected expert in your profession or sector.

The offers below are only for Seven Sisters alumnae who are established independent consultants, small business owners or small nonprofit leaders. You have either worked with marketing or communications professional before or you have a team of marketing communications professionals to support your work. 

To ensure I can provide personalized attention, these reduced rates apply only to those operating consultancies, small enterprises or small nonprofits with teams of 5 or fewer employees.

This solution is designed for experienced professionals embarking on new entrepreneurial paths—whether transitioning careers, launching businesses, leveraging your valuable expertise, or strategically repositioning an established small enterprise that's at least 5 years old. It also can be customized for those seeking to elevate their authority and influence in a new niche or venture.

Please note that clients outside our alumnae network, or those alumnae with larger businesses, will be offered packages from my "Enhanced Executive Offerings" below at standard consulting rates.

“Dahna is exceptional at strategic content development, and I’m incredibly impressed by both the speed and quality of the strategy she delivered for us! Her sector-specific expertise is both broad and outstanding, and she’s a pleasure to collaborate with. Strategic communications is truly her zone of genius, and I recommend her highly.”

—Tanay Tatum-Edwards, Vassar Alum, Founder & CEO, FreeCap Financial (Comprehensive Strategic Content Blueprint and 90-Day Rollout Plan(SM) client)

"Dahna analyzed my current brand narrative and identified insightful opportunities to elevate my visibility and credibility as a matchmaking thought leader. She is goal and results oriented and prepared a concise 3-page evaluation for me which was very helpful." 

—Cassindy Chao, Wellesley Alum, CEO and Matchmaker at Ancient Wisdom || Modern Love

I offer two plans to other 7S alumni—a positioning assessment that starts at $1,275 and a 90-day strategic content plan that starts at $2,550. Here's what each can provide.

Valued at $2,500 or more, this assessment that analyzes your current personal or business brand narrative and identifies potential areas to elevate your visibility and credibility as an expert in your field. This assessment, which supplements your core business or personal branding strategy, includes:

● Overview of how your personal or business brand currently resonates

● Opportunities to pursue thought leadership and build authority

● High-level messaging recommendations to enhance your brand positioning 

This assessment will give you a clear picture of your brand's current state and your assessment will highlight immediate ways to optimize your brand for greater impact. Its page length and investment depend on your branding or rebranding goals and the data I must analyze as part of the assessment. 

At the lowest fee, the engagement includes up to 90 minutes of discovery discussions by phone, after which you’ll get your assessment and plan within 3-5 business days.

This is not a comprehensive, strategic content or communications plan. It does not include a content calendar. It's designed to help you gain the clarity you need to develop your own.

Valued at $4,750 or more, this is a detailed, customized strategic blueprint of a minimum of 10-12 pages. Executed well over a 90-day period, it can help you amplify your personal or business brand and begin establishing (or reestablishing) yourself or your business as an industry thought leader. This package, which is perfect for those pivoting in their business or personal branding endeavors, integrates into your already established core personal branding or business strategy. It includes:

● In-depth personal or business brand positioning and messaging architecture 

● Defined content pillars, themes and formats to showcase your expertise 

● Social media optimization plan for priority platforms like LinkedIn, Bluesky, YouTube, Instagram, and Threads 

● Proposed thought leadership roadmap of which may include speaking, writing, podcast opportunities, depending on your skills or interests 

● Suggested implementation timeline with key milestones and metrics to track success 

At the base fee, this engagement includes up to 2 hours of discovery call time by phone, which is recorded. After we complete the discovery process, which is done by phone and recorded, I'll develop and send your plan to you within 5-7 business days. 

How much discovery call time and the length of your final plan your engagement includes depends on the depth of the comprehensive strategy you invest in—which we’ll determine during our 30-minute introductory call.

This holistic strategy, which does not include a content calendar, provides a turnkey action plan that can help you increase your brand visibility and credibility over 90 days. This is a plan you can execute on your own, with staff, or other consultants you choose. 

However, you can get more planning or execution help for an additional fee, which is charged at a project rate. 

These plans can be ideal for those who need revisions to an existing personal branding strategy, too. Which you choose depends on how extensively revised you need your current strategy. 

My process isn't prescriptive. It's co-creative, centering your personal branding goals.  You'll start by asking about one of these plans by emailing me or sending me a direct message on social media, and we'll briefly discuss your objectives there first. Then, we have with a complimentary, 30-minute, no obligation introductory call to determine what your needs are. This part of the process determines if my solutions are a fit for you.

Then, if we decide to move forward, I will send you an invoice, which is payable in full in advance and an engagement agreement you must sign before we begin working together. Once you pay the invoice and sign the agreement, I will send you a list of questions specific to your needs to answer during the discovery call(s) we’ll schedule. 

I will record the calls, so I focus on our conversation and use the information I get from the recordings to develop your plan.

Once I send you your plan, you determine what resources you’ll use to execute the plan, though additional consulting time is available at my regular fees if you want to expand the scope of our work. 

The exclusive engagements offered above are for 7S women who are established consultants, small business owners, or leaders at small nonprofits* that have limited resources.

But, I offer more comprehensive solutions to women in senior executive roles in midsize or large firms or nonprofit leadership in similarly sized mission-driven organizations, too.  I have two other divisions that work with enterprise-level institutions.

If you're a senior executive in a for-profit setting, particularly in the wealth management sector, visit this page on The Financial Content Architect to learn more. 

If you're a nonprofit leader, especially in the inclusive finance sector, visit this page for my division, UpThink Strategic Communications, to learn about solutions exclusively for you. 

Fees for strategic branding or rebranding plans at this level depend on your needs.

*Verified by your organization's 990 or other public documents.

My strategic planning engagements are scoped for clients with existing professional experience and brands to elevate. For those seeking startup and early growth stage resources and advice, I recommend getting help from early stage small business experts who can help new and early growth stage entrepreneurs start, run, or grow a business. (You will need to research startup nonprofit resources, but a few of these agencies may help you with that.)

While I do not provide business coaching services to businesses of this size, you can get general insights from my blog posts on the American Express Business Class platform. 

If you know one of these offers is a fit for you, contact me to schedule a complimentary, no obligation, 30-minute introductory conversation. Let's discuss working together to create a powerful platform for your insights that elevates both your profile and your business standing in your industry.